We know today’s customers are more demanding, can be extremely fickle and always want more for their money. And when they are often rewarded for ‘switching’ from product to product, service to service, why wouldn’t they be?  With the practice now commonplace, we know this tradition doesn’t provide your business with customer loyalty, the life blood of any organisation. This can ultimately have a detrimental effect on a company’s current marketplace position and its potential for growth.

The good news is that we know how to help companies work around this trend. The BAT team has provided companies of all sizes, distinctive strategies and tactical tools to help them meet their goals, positioning them effectively for the future. From brand consultancy to developing strategic marketing plans, we know how to help.

We seamlessly bridge the gap between strategic marketing and creative consultancy.

We :-

• Evaluate corporate positioning, brand or product saliency to market dynamics
• Undertake situational analysis and explore potential market opportunity for new products and businesses
• Develop new marketing strategies or evaluate the appropriate marketing spend to allow the client to reallocate resources for greater ROI
• Evaluate sales cycle implementation of training to improve the existing skill sets, develop new sales tools, create new sales strategies and explore new distribution channels
• Produce a marketing and product rationalisation, and tactical implementation strategy
• Build relevant mixed media design communication programmes
• Deliver training programmes for staff and sales teams

---

Example case study:
Please email us for a full marketing presentation >>

Smartflow Finance – integrated marketing programme, accelerating the business from £8m to a £28m turnover in 2 years…

Smartflow had successfully traded for 2 years and required a new strategic partner who could devise, create and roll out a structured integrated marketing communications programme focussed on helping them accelerate growth whilst aggressively working towards a 3 year exit strategy. 

Be a Tiger firstly undertook situational analysis, concentrating on researching and honing industry and target audience knowledge, and determined the best use of media to reach, educate, inform and convert the target audience within specified industries. We then conceived a new creative platform and delivered a range of communication tools from web, exhibitions, sales collateral through to video and merchandise to deliver a highly effective programme.

Over 2 years, we established lines of sponsorship, sought and managed relationships with 3rd party specialists including PR, Campaign and Field Sales, positioned and leveraged the Chief Executive as company figure head, created speaker opportunities and devised a brand new broker programme – all of which contributed to successfully positioning Smartflow as an industry leader.

 “Our introduction to the Be a Tiger team has been both fruitful and enjoyable. The ideas they have presented have been fresh, contemporary and an accurate representation of where we are trying to take our business. They know how to bring in the resources as and when required, managing the logistics and 3rd party agencies to consistently deliver against tight budgets and time frames . The programme accelerated the business from £8m to a £28m turnover, and resulted in our receiving an award for Innovation in the Commercial Finance Sector from Moneyfacts Magazine”.
Nick Williams-Howes, Chief Executive - Smartflow Finance (UK) Limited