Read the latest news on our clients - from creating printed promotional merchandise to a new branding strategy for a corporate client...

August 2010

Growing Superchips business

Our focus over the past few years has been digital and on-line marketing, and we have been evolving the website to better support the vision for the business. Building micro sites for dealers, integrating with a back-end technical system, e-commerce and loyalty programmes.

Ian Sandford, MD of Superchips writes:
“Be a Tiger has worked with Superchips since 2004, and during this time the BAT team has helped us successfully grow our business by delivering excellent integrated design and marketing solutions. In the past couple of years, with a key focus on web and digital marketing, BAT re positioned our brand and our website now receives 150,000 unique hits a month. Our latest e-campaign had a phenomenal 46% opening rate and was viewed a total of 4809 times! I have no hesitation in recommending Be a Tiger to other companies; they are creative, lateral thinkers and bring great value to my business”

Superchips strength to strength

July 2010

6ft model of mascara for Rimmel

Commissioned by international advertising agency JWT London through Adare, a leading international provider of marketing and customer communications solutions, Be a Tiger had only 1 week to design and manufacture a 6ft model of the latest mascara, to be revealed at Rimmel’s AGM in Paris.

Working with our specialist factories, we scaled, turned and assembled the body and brush, lacquered with a high gloss paint finish and finished with chrome effect vinyl graphics; we drove the unit to Paris and it was received by a delighted client with a day to spare. The model is now back in Wimbledon HQ as part of the office display.

Rimmel mascara

July 2010

Cosworth at the Farnborough Air Show

Cosworth Engineering, known to many for their involvement with Williams in the new F1 season, exhibited at the Air Show to further demonstrate their commitment to the aeronautical sector, securing meetings with high worth companies who required their engineering expertise. The stand was well received by client and visitors alike, and we continue to support Cosworth with their exhibition programme.

stand close up

June 2010

Branding of new boutique hotel, The Stanwell…

We have worked with Inn-telligence for over three years, and are delighted that we could help deliver a new identity and complete branding for their new venture The Stanwell Hotel, Heathrow.

Sue Bertram, Director of Inn-telligence writes:
“The Tiger Team are exceptional in the way they translate and evolve our visions; they are creative thinkers with the ability to see the bigger picture. Their work has truly captured the essence, character and individuality of our properties in a very stylish and inviting way.

Inn-telligence Ltd is a hotel management company. As well as successfully developing and managing our own brands, we offer a comprehensive range of management and consultancy services by providing relevant and sustainable solutions to an international client base of hoteliers, operators and developers. With a small team we cannot be experts at everything and one of the key disciplines we lacked in- house was the creative skills to rebrand existing hotels and launch new hotels. We were introduced to Be a Tiger by one of our clients and have worked with them since 2007 which has been fun and fulfilling. New projects together have included Metro Inns, UK; The Aurelio, Lech in Austria; The Coniston, Sittingbourne in Kent and The Stanwell at Heathrow. Existing properties include The B+B Collection, UK”.

Stanwell Ads

May 2010

Launch of new recruitment company

Ross Berntsen was so impressed with our work with The Coniston, he invited Be a Tiger to help with the re-fresh of recruitment business Fire Personnel. We were delighted to be able to assist with creation of a new logo, brand look and feel, and the development of a CMS website with prime focus around the functionality of a job board.

Ross writes:
“Be a Tiger has performed a little magic for us at Fire Personnel. Having challenged them to integrate a complex job board software solution with a new design for our website and company image, they have helped us to define the look and feel of our offering online to an excitingly high standard. Our new corporate logo and website design has enthused our team and now the website is receiving greatly improved traffic and positive results for our business.

Within ten minutes, literally, of launching our new website, we had received a number of job applicants, and the level of success we now see daily is vastly improved, reinforcing our belief that adopting the advice of Be a Tiger was a sound business decision. Our initial brief was adventurous, to help propel us into the premier league for recruitment online. Without a doubt, Be a Tiger have given us the tools to ensure we can pursue this aim with confidence."

Fire Personnel

April 2010

Garwyn appoints BAT to design stand…

Garwyn appoints BAT for AIRMIC, Manchester Garwyn

For the second year running, Be a Tiger has been appointed to design and build the UK and Irelands leading liability adjuster Garwyn’s stand at AIRMIC! This year we have created a bespoke solution, incorporating a competition and theme…

Come and take a look – Visit stand 42, Manchester Central Convention Complex, 15-16th June 2010

Why Garwyn enjoy our end-to-end service
We are experienced in all aspects of exhibition work, including issues like logistics, health & safety, electrics, flooring, furniture, IT and audio-visual to name just a few. They just need to turn up and everything will be ready for the sales team – the right impact for no hassles!

We can help you too
We assign you a project manager. They will learn your special requirements and will work with you to get the best out of your show. We will work closely with you, the system manufacturer, show organizers, installation crew and any third parties as required, to ensure delivery of a seamless, hassle free service.

We offer FREE CAD design through our alliance partners, and ensure all stand plans are created and submitted in accordance with organiser’s requirements. We have in-house experienced exhibition graphic designers who know just how to get your company noticed at a bustling exhibition – a skill that is different from traditional graphic design. Should you prefer to undertake the graphic yourselves, we can happily liaise with your design agency or graphic department, making sure they understand any special restrictions or features involved.

Clients and other Agencies (PR, Event, Advertising, Graphic Design etc) often use us as their ‘remote exhibition department’, either because they are too busy or might not have the relevant all-round skills in-house.

We assign an Exhibitions Manager to your account and package up a fixed programme price, thereby freeing up you and your team to do other things. We can either work under your company name, or openly as Be a Tiger; either way you can relax knowing the show logistics in the safe hands of experts!

FOR A SEAMLESS, COST EFFECTIVE, HASSLE-FREE FULLY MANAGED EXHIBITION SERVICE, JUST CALL US ON 01525 384440

March 2010

Branding of new eco hotel The Coniston

Working in conjunction with specialist hotel management consultants Inn-telligence Limited and architects DeckLondon Limited, Be a Tiger created a logo, identity and creative platform for this brand new hotel. We worked across an integrated programme encompassing literature, web, advertising, exhibitions, signage and merchandise.

Directed by client Project Leader Ross Berntsen, we have now successfully delivered the first phase of the website, www.theconiston.com, and he kindly penned a few lines in testimony of The Coniston Hotel's experience with BAT throughout this phase of project;

“Developing an impressive online presence was an essential goal for The Coniston team and with inspiration from Be a Tiger, our website has been successfully launched on budget and ahead of time. With seemingly boundless suggestions for a functional and creative solution, Be a Tiger have driven our website to completion through regular consultation with us, beyond that we would have expected.

We are very pleased with the results, and the good humour that now exists between our teams augers well for further projects too. In the words of our Managing Director " It's Grrrrrrrrrreat... Tiger(s). Thanks and well done ”

www.theconiston.com

Meet our new Tigress and muse...

Through the WWF's conservation programme, we have adopted Kamrita who lives with her two healthy cubs that are about 16 months old, in Chitwan National Park, in Nepal. She shows a liking for the tall elephant grass and rich dense forest that provides plenty of shelter and a natural hiding place for protection from poachers.

We created and named our tiger character Mickail in honour of a magnificent Siberian tiger we adopted at ZSL Whipsnade Zoo, and soon, BAT's Mickail will have a little 'sister' in the form of Kamrita. In the same way the real Kamrita is looking after her cubs, helping them grow up and become the most magnificent tigers they can be, BAT's Kamrita is going to look after start up companies, providing them with all the tools that might help a young business to grow, guiding them through the commercial jungle, and all at pace they can manage...coming soon to Bedfordshire (much closer than Nepal!)

Our new Tiger coming soon

February 2010

A tasty little project

Large clients or small, we always give our best. Suffolk-based chocolatier Helen Fraser was starting her luxury handmade chocolate business, Cocoa Mama, from scratch, and realised that to charge premium prices, she needed premium branding. So with the promise of a few tasty chocs to aid the creative process, Be a Tiger spoke at length with Helen to ensure we made the most of her modest budget. Between us we settled on a website, gift tags, menu sheets and postcards. Enough to make Cocoa Mama appear established and classy, without breaking the bank.

“Starting a small business can be financially traumatic, especially when you have big ambitions. The early conversations I had with Be a Tiger were incredibly useful in helping me understand what communication and marketing material would give me the biggest bang for my buck, and what I could live without to save money. I’m really pleased with what we’ve achieved. Because the whole Cocoa Mama package looks so upmarket, I’m able to charge enough for my chocolates to make the business viable. New customers are always surprised when I tell them that Cocoa Mama is just me; my marketing material suggests otherwise.” Helen Fraser, proprietor of Cocoa Mama

Launch of new debt management business Atlantic Financial Management

Working in conjunction with PR agency HSL, Be a Tiger created a completely new logo, identity and brand for this start up business. Translating the new look and feel across a fully CMS website with live news feeds, literature and flash movies, we are helping to set Atlantic apart from other debt management businesses.

Atlantic logo

www.atlanticfinancialmanagement.co.uk

Chilly start of the year

A chilly start to the year allowed the Tiger Team to be creative in a new media – but don’t worry we can always be called indoors to help with your more traditional design and marketing requirements too!

Snow Tiger

Our Highlights in 2009

Launch of new 3D interactive on-line business i-comworld™ Limited

Be a Tiger is contracted as sole supplier of brand, exhibition, interior and graphic design to an exciting new business that delivers unique online 3D immersive environments to its clients.

We created the identity and website for i-comworld™ and now are designing environments and branding for their clients including The European Bank for Reconstruction and Development and The Open University. The environments combine real 3D interaction designed specifically for business use and which truly mirror the company and its initiatives, in any venue or for any occasion. As the next generation in cost effective marketing communication, we are proud to be part of the team.

i-comwrld logo

www.i-comworld.com

Design, manufacture and install of giant N97 mobile phones for Nokia

Commissioned by international advertising agency JWT London through Adare, a leading international provider of marketing and customer communications solutions, Be a Tiger conceived, prototyped, designed, manufactured and installed large working models of Nokia’s N97 mobile phones, (some touch screen), for a global launch at Vodafone’s flagship stores.

Nokia N97

Re-brand of Garwyn Group, established for 25 years

Working in conjunction with PR agency HSL, Be a Tiger was commissioned to undertake a re-brand of Garwyn, the UK’s largest specialist liability adjuster. Working across mixed media including new logo, CMS web with secure client area, exhibitions, literature and merchandise, the marketing communications are truly integrated and assist in expanding the Group's market share.

Garwyn logo

"Working with Be a Tiger on Garwyn's re-branding programme has been extremely rewarding for our business; BAT immediately absorbed our objectives for growth and created an excellent platform to help deliver on our goals. Working across mixed media including web, exhibitions, literature and merchandise, the marketing communications is truly integrated and relevant, and is proving valuable in expanding our market share. I am looking forward to continuing our work together with this professional, creative and enthusiastic team."

Nick Patterson
Commercial Director www.garwyn.com

August 2010
Superchips website now receives 150,000 unique hits a month...

July 2010
1 week to manufacture 6ft model of mascara...

July 2010
Cosworth stand at The Farnborough Air Show...