Read the latest news on our clients - from creating printed promotional merchandise to a new branding strategy for a corporate client...
Summer Headlines 2011
BAT DESIGN AND DEVELOP CONCEPTS FOR POS UNITS FOR INTERNATIONAL PHARMACEUTICAL COMPANY (client confidential)
“Working with the BAT team has been extremely enjoyable - they are creative, professional, knowledgeable and deliver much more than asked of them! We had to come up with concepts quickly and within days they had undertaken market-store research and created over 20 different and original solutions. My client has loved everything we put in front of them and had trouble narrowing down the selection, in the end choosing 12 to work up. Like me, they are already excited about working with the tigers on the next phase... Watch this space!”
Lucio Napolitano, Account Manager, Adare International
DESIGN, CREATION AND MANUFACTURE OF A BESPOKE RANGE OF CLOTHING FOR GLEEDS, WORLD LEADING MANAGEMENT AND CONSTRUCTION CONSULTANTS.
Coming up with a collection that could be worn across sports, promotional events and on site, we designed, sampled and created from scratch a bespoke collection for staff to wear. Range includes, site jackets, rugby shirts, polo shirts, sports tops tailored for both men and women.
BAT CREATE NEW TECHNICAL BROCHURE FOR BLUE-CHIP MOBILE PHONE COMPANY (Client confidential)
“Our prestigious mobile phone client required a bespoke solution to an in-store only technical support brochure. As the brochure and its offering will be used in the presence of their high profile and exclusive customer base, it is expected to project the same high quality and attention to detail as the product itself. After all, fine wines don’t come in cans do they!
Be a Tiger conceptualised an original piece, totally on brand, which combined brushed aluminium and textured paper stock and pulled together a number of prototypes. The client has been delighted and we are now looking to evolve the design, and plan up a quantity across 8 languages, including Arabic.
BAT is undertaking all design and artwork, translations and production.
I continue to be impressed with BAT's delivery, concept and innovation and have had no hesitation in passing their details to other team members who are also now enjoying working with the tigers!”
Stephen Nias, European Account Manager, Adare International
WE EVOLVE THE ON-LINE ACCIDENT REPORTING SYSTEM FOR INSURANCE SPECIALSIT GARWYN
Continuing our work to develop the tool, working on Management Information software for client analysis.
APPOINTED TO WORK ON THE LAUNCH OF A BRAND NEW BOUTIQUE HOTEL, RESTAURANT AND BAR
...logo, identity, signage, website, collateral, advertising...watch this space
DESIGN AND CONSTRUCTION OF GARWYN’S MODULR EXHIBITION KIT FOR THEIR SHOW AT
AIRMIC 2011
Constructed from a combination of 2 key systems, Xpressions and Mecure, combined with bespoke cabinets, the kit allows Garwyn to separate key elements for their teams to deploy, whilst keeping a back drop in the main office when not in use at a show – check out the Mecure system on our Tiger You Tube Channel
Spring 2011
New Modular Kit brochure available
December 2010
Launch of new business and developing tactical plan for 2011 rollout
Adversor, experts in protecting organisations against Distributed Denial of Service (DDoS) attacks, provide a unique Cloud DDoS mitigation service which is being brought to market on a white label basis by Managed Services Companies and sold directly. Supported by specialist partners including Cisco, Arbor, Microsoft and Juniper, Adversor required a new brand identity that would provide global reach, and which, could be launched within 4 weeks.
Reliant on working with a highly experienced integrated design and marketing agency, one that could hit the ground running, understand how to launch a business to look established from day 1, create a platform that could then be rolled out globally, and who would know how to effectively communicate the business attributes to the appropriate audiences, came to Be a Tiger to deliver on the launch of logo, identity collateral and website.
““Be a Tiger were recommended to us as a ‘make it happen-know their stuff’ integrated agency, and they certainly delivered, not only with an exceptionally high level of service but also within an incredibly short lead time. Working with a team who truly understand integrated design and marketing meant that I could relax knowing that they had effectively considered the way the brand needed to perform, how the platform should be delivered across different media to best effect, and most importantly ensuring the creative is as future proof as possible to support phase 2 roll out to our strategic hubs in New York, Singapore and Frankfurt.
The BAT team ensured that every element of the launch fitted together, and the website receives many compliments from our suppliers, partners and investors, and is providing us with a strong platform from which we can continue to grow our business. I am very much looking forward to working on the tactical marketing plan for roll out with the tigers in 2011 and already with their proactive approach, ideas for helping us become market leaders coming swift and fast, as an extension of our marketing team, their creative, professional input will be invaluable – A knowledgeable, fun, and enthusiastic team of people; I cannot recommend them enough!” Andy Horn, Chief Commercial Officer, Adversor
www.adversor.net
November 2010
Garwyn visit Insurance Age with a dynamic integrated programme
Garwyn attended Insurance Age with a prime objective to attract and recruit brokers. We devised an innovative and creative way of dressing a shell scheme which truly ‘reflected’ Garwyn’s values of transparency and value, and together with a fun-pocket sized folding booklet that presented facts and benefits to the brokers, supported by a digital presentation of the same vein, our integrated approach helped ensure Garwyn’s presence at the show was a great success.
“I have utmost confidence in Paula and the team at Be a Tiger when working on any integrated creative brief including graphic design, websites and digital media, exhibitions and events and corporate goods. They are always willing to go the extra mile and suggest proactive ideas. They deliver on time and on budget and frequently exceed my expectations! I would not hesitate to recommend them any business that is looking to add value to their brand and marketing”.
Claire Saville, Marketing Officer, Garwyn
www.garwyn.com
October 2010
Successful new advertisement look and feel makes St Judes stand out
St Judes Physiotherapy Clinic wanted to take their business to the next level, and by looking tactically at their current market, new target prospects and opportunities with both corporate and private customers, Be a Tiger devised an integrated design and marketing programme to help the business grow in an effective and affordable manner.
2 years on, and continuing to look for ways to keep St Judes fresh in the minds of their customers, we created an advertising platform with a ‘tongue in cheek’ theme that is proving to be memorable, personable and enticing. With adverts placed in Leighton Buzzard’s Homebase, local directories, posters in local shops and a larger banner outside the practice itself, the St Jude’s Sheep is encouraging all ages of customer to comment, stroke her nose, remember the practice and to call for appointments!
“In a new practice, in a new location, St Judes wanted to be recognised as providing quality healthcare and wellbeing services. After 15 years of focusing on what we offered, Be a Tiger made us realise the importance of promoting the benefits our patients could gain by coming to see us, what made us unique, and what set us aside from our competitors.
Our branding was overhauled and month by month, targets were identified so that the overall task was broken down into manageable logical steps. 2 years on – recognising the value of Be a Tiger’s input into our business, we continue to grow our business with the tiger team by our side”. Moira D’Arcy, Practice Principal, St. Judes Physiotherapy Clinic
www.stjudesclinic.com
September 2010
Be a Tiger’s exhibition team pull out all stops
We had met Turkish based company myTECHNIC at the Farnborough Airshow and were delighted to receive a call asking us if we could help design and build a stand at MRO Europe London - but we only had 2 weeks to turn this around! Working closely with the client, our team were able to quickly focus on creating the most fitting design solution and managed the whole process from start to finish, from liaising with the organisers, through to creating graphics and full production of kit. And when arriving on site, due to the combination of our thorough project management, planning and highly skilled crew, we were able to build the stand in less than 5 hours and hand over to a delighted client.
“It was only two weeks before MRO Europe, London; all of sudden our upper management decided to have a designed stand rather than shell scheme stand. Within this short notice it was almost impossible to have something nice, but I telephoned to Be a Tiger Limited and told them what we wanted. Because we have such a beautiful hangar building, I wanted to give our visitors the kind of feeling that they have when in our hangar building, but while they are in our stand!
From the moment I called Paula at Be a Tiger, a miracle started; the whole team were amazingly helpful and professional from the first minute until the end. To keep the long story short, at the end the outcome was just perfect. We managed to attract a lot of people and in fact we haven’t just ‘Been a Tiger’, we actually have been the ‘eye of the tiger’ during the whole exhibition.
Thanks ever so much to the Be a Tiger team and I will strongly recommend them to any one without hesitation. Great and impressive experience”
Haluk Acar, Marketing Specialist Commercial, myTECHNIC Aircraft MRO Services
www.mytechnic.aero
August 2010
Growing Superchips business
Our focus over the past few years has been digital and on-line marketing, and we have been evolving the website to better support the vision for the business. Building micro sites for dealers, integrating with a back-end technical system, e-commerce and loyalty programmes.
Ian Sandford, MD of Superchips writes:
“Be a Tiger has worked with Superchips since 2004, and during this time the BAT team has helped us successfully grow our business by delivering excellent integrated design and marketing solutions. In the past couple of years, with a key focus on web and digital marketing, BAT re positioned our brand and our website now receives 150,000 unique hits a month. Our latest e-campaign had a phenomenal 46% opening rate and was viewed a total of 4809 times! I have no hesitation in recommending Be a Tiger to other companies; they are creative, lateral thinkers and bring great value to my business”
July 2010
6ft model of mascara for Rimmel
Commissioned by international advertising agency JWT London through Adare, a leading international provider of marketing and customer communications solutions, Be a Tiger had only 1 week to design and manufacture a 6ft model of the latest mascara, to be revealed at Rimmel’s AGM in Paris.
Working with our specialist factories, we scaled, turned and assembled the body and brush, lacquered with a high gloss paint finish and finished with chrome effect vinyl graphics; we drove the unit to Paris and it was received by a delighted client with a day to spare. The model is now back in Wimbledon HQ as part of the office display.
July 2010
Cosworth at the Farnborough Air Show
Cosworth Engineering, known to many for their involvement with Williams in the new F1 season, exhibited at the Air Show to
further demonstrate their commitment to the aeronautical sector, securing meetings with high worth companies who
required their engineering expertise. The stand was well received by client and visitors alike, and we continue to support
Cosworth with their exhibition programme.
June 2010
Branding of new boutique hotel, The Stanwell…
We have worked with Inn-telligence for over three years, and are delighted that we could help deliver a new identity and complete branding for their new venture The Stanwell Hotel, Heathrow.
Sue Bertram, Director of Inn-telligence writes:
“The Tiger Team are exceptional in the way they translate and evolve our visions; they are creative thinkers with the ability to see the bigger picture. Their work has truly captured the essence, character and individuality of our properties in a very stylish and inviting way.
Inn-telligence Ltd is a hotel management company. As well as successfully developing and managing our own brands, we offer a comprehensive range of management and consultancy services by providing relevant and sustainable solutions to an international client base of hoteliers, operators and developers.
With a small team we cannot be experts at everything and one of the key disciplines we lacked in- house was the creative skills to rebrand existing hotels and launch new hotels. We were introduced to Be a Tiger by one of our clients and have worked with them since 2007 which has been fun and fulfilling.
New projects together have included Metro Inns, UK; The Aurelio, Lech in Austria; The Coniston, Sittingbourne in Kent and The Stanwell at Heathrow. Existing properties include The B+B Collection, UK”.
May 2010
Launch of new recruitment company
Ross Berntsen was so impressed with our work with The Coniston, he invited Be a Tiger to help with the re-fresh of recruitment business Fire Personnel. We were delighted to be able to assist with creation of a new logo, brand look and feel, and the development of a CMS website with prime focus around the functionality of a job board.
Ross writes:
“Be a Tiger has performed a little magic for us at Fire Personnel. Having challenged them to integrate a complex job board software solution with a new design for our website and company image, they have helped us to define the look and feel of our offering online to an excitingly high standard. Our new corporate logo and website design has enthused our team and now the website is receiving greatly improved traffic and positive results for our business.
Within ten minutes, literally, of launching our new website, we had received a number of job applicants, and the level of success we now see daily is vastly improved, reinforcing our belief that adopting the advice of Be a Tiger was a sound business decision. Our initial brief was adventurous, to help propel us into the premier league for recruitment online. Without a doubt, Be a Tiger have given us the tools to ensure we can pursue this aim with confidence."
April 2010
Garwyn appoints BAT to design stand…
Garwyn appoints BAT for AIRMIC, Manchester 
For the second year running, Be a Tiger has been appointed to design and build the UK and Irelands leading liability adjuster Garwyn’s stand at AIRMIC! This year we have created a bespoke solution, incorporating a competition and theme…
Come and take a look – Visit stand 42, Manchester Central Convention Complex, 15-16th June 2010
Why Garwyn enjoy our end-to-end service
We are experienced in all aspects of exhibition work, including issues like logistics, health & safety, electrics, flooring, furniture, IT and audio-visual to name just a few. They just need to turn up and everything will be ready for the sales team – the right impact for no hassles!
We can help you too
We assign you a project manager. They will learn your special requirements and will work with you to get the best out of your show. We will work closely with you, the system manufacturer, show organizers, installation crew and any third parties as required, to ensure delivery of a seamless, hassle free service.
We offer FREE CAD design through our alliance partners, and ensure all stand plans are created and submitted in accordance with organiser’s requirements. We have in-house experienced exhibition graphic designers who know just how to get your company noticed at a bustling exhibition – a skill that is different from traditional graphic design. Should you prefer to undertake the graphic yourselves, we can happily liaise with your design agency or graphic department, making sure they understand any special restrictions or features involved.
Clients and other Agencies (PR, Event, Advertising, Graphic Design etc) often use us as their
‘remote exhibition department’, either because they are too busy or might not have the relevant all-round skills in-house.
We assign an Exhibitions Manager to your account and package up a fixed programme price, thereby freeing up you and your team to do other things. We can either work under your company name, or openly as Be a Tiger; either way you can relax knowing the show logistics in the safe hands of experts!
FOR A SEAMLESS, COST EFFECTIVE, HASSLE-FREE FULLY MANAGED EXHIBITION SERVICE, JUST CALL US ON 01525 384440
March 2010
Branding of new eco hotel The Coniston
Working in conjunction with specialist hotel management consultants Inn-telligence Limited and architects DeckLondon Limited, Be a Tiger created a logo, identity and creative platform for this brand new hotel. We worked across an integrated programme encompassing literature, web, advertising, exhibitions, signage and merchandise.
Directed by client Project Leader Ross Berntsen, we have now successfully delivered the first phase of the website, www.theconiston.com, and he kindly penned a few lines in testimony of The Coniston Hotel's experience with BAT throughout this phase of project;
“Developing an impressive online presence was an essential goal for The Coniston team and with inspiration from Be a Tiger, our website has been successfully launched on budget and ahead of time. With seemingly boundless suggestions for a functional and creative solution, Be a Tiger have driven our website to completion through regular consultation with us, beyond that we would have expected.
We are very pleased with the results, and the good humour that now exists between our teams augers well for further projects too. In the words of our Managing Director " It's Grrrrrrrrrreat... Tiger(s). Thanks and well done
”
www.theconiston.com
Meet our new Tigress and muse...
Through the WWF's conservation programme, we have adopted Kamrita who lives with her two healthy cubs that are about 16 months old, in Chitwan National Park, in Nepal. She shows a liking for the tall elephant grass and rich dense forest that provides plenty of shelter and a natural hiding place for protection from poachers.
We created and named our tiger character Mickail in honour of a magnificent Siberian tiger we adopted at ZSL Whipsnade Zoo, and soon, BAT's Mickail will have a little 'sister' in the form of Kamrita. In the same way the real Kamrita is looking after her cubs, helping them grow up and become the most magnificent tigers they can be, BAT's Kamrita is going to look after start up companies, providing them with all the tools that might help a young business to grow, guiding them through the commercial jungle, and all at pace they can manage...coming soon to Bedfordshire (much closer than Nepal!)
February 2010
A tasty little project
Large clients or small, we always give our best. Suffolk-based chocolatier Helen Fraser was starting her luxury handmade chocolate business, Cocoa Mama, from scratch, and realised that to charge premium prices, she needed premium branding. So with the promise of a few tasty chocs to aid the creative process, Be a Tiger spoke at length with Helen to ensure we made the most of her modest budget. Between us we settled on a website, gift tags, menu sheets and postcards. Enough to make Cocoa Mama appear established and classy, without breaking the bank.
“Starting a small business can be financially traumatic, especially when you have big ambitions. The early conversations I had with Be a Tiger were incredibly useful in helping me understand what communication and marketing material would give me the biggest bang for my buck, and what I could live without to save money. I’m really pleased with what we’ve achieved. Because the whole Cocoa Mama package looks so upmarket, I’m able to charge enough for my chocolates to make the business viable. New customers are always surprised when I tell them that Cocoa Mama is just me; my marketing material suggests otherwise.” Helen Fraser, proprietor of Cocoa Mama
Launch of new debt management business Atlantic Financial Management
Working in conjunction with PR agency HSL, Be a Tiger created a completely new logo, identity and brand for this start up business. Translating the new look and feel across a fully CMS website with live news feeds, literature and flash movies, we are helping to set Atlantic apart from other debt management businesses.
www.atlanticfinancialmanagement.co.uk
Chilly start of the year
A chilly start to the year allowed the Tiger Team to be creative in a new media – but don’t worry we can always be called indoors to help with your more traditional design and marketing requirements too!
Our Highlights in 2009
Launch of new 3D interactive on-line business i-comworld™ Limited
Be a Tiger is contracted as sole supplier of brand, exhibition, interior and graphic design to an exciting new business that delivers unique online 3D immersive environments to its clients.
We created the identity and website for i-comworld™ and now are designing environments and branding for their clients including The European Bank for Reconstruction and Development and The Open University. The environments combine real 3D interaction designed specifically for business use and which truly mirror the company and its initiatives, in any venue or for any occasion. As the next generation in cost effective marketing communication, we are proud to be part of the team.
www.i-comworld.com
Design, manufacture and install of giant N97 mobile phones for Nokia
Commissioned by international advertising agency JWT London through Adare, a leading international provider of marketing and customer communications solutions, Be a Tiger conceived, prototyped, designed, manufactured and installed large working models of Nokia’s N97 mobile phones, (some touch screen), for a global launch at Vodafone’s flagship stores.
Re-brand of Garwyn Group, established for 25 years
Working in conjunction with PR agency HSL, Be a Tiger was commissioned to undertake a re-brand of Garwyn, the UK’s largest specialist liability adjuster. Working across mixed media including new logo, CMS web with secure client area, exhibitions, literature and merchandise, the marketing communications are truly integrated and assist in expanding the Group's market share.
"Working with Be a Tiger on Garwyn's re-branding programme has been extremely rewarding for our business; BAT immediately absorbed our objectives for growth and created an excellent platform to help deliver on our goals. Working across mixed media including web, exhibitions, literature and merchandise, the marketing communications is truly integrated and relevant, and is proving valuable in expanding our market share. I am looking forward to continuing our work together with this professional, creative and enthusiastic team."
Nick Patterson
Commercial Director www.garwyn.com
