We know today’s customers are more demanding, can be extremely fickle and are wanting more for their money. And why wouldn’t they be, when they are often rewarded for ‘switching’ from product to product, service to service. And whilst the practice has become commonplace, we at BAT consultancy know this tradition doesn’t provide for customer loyalty, the life blood of any organisation, and ultimately can have a detrimental effect on a company’s current marketplace position and its potential for growth.
The good news is that we know how to help companies work around this trend. The BAT consultancy team has provided companies of all sizes from start-ups, SME's and bluechips, distinctive strategies and tactical tools to help them meet their goals, positioning them effectively for the future. From brand consultancy to developing strategic marketing plans, we are here to help.
Our team has helped clients to make valued and insightful strategic decisions using:
• Situational analysis – exploring the current marketplace, future trends target audiences for new or existing products and service
• Corporate positioning – brand or product marketing dynamics; extending the market place, exploring potential market opportunities, finding new geographic markets
• Sales cycles evaluation – implementation of training to improve existing skill sets; developing new sales tools, creating new sales strategies and exploring new distribution channels
• Assessment of the marketing spend to allow clients to reallocate funds and resources for greater ROI
The BAT team is made up of individuals who have spent their careers in advertising and marketing for the B2B and B2C sectors. We are available for short or long term contracts; we can work on-site or remotely and can assist with one-off projects or on-going requirements.